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A curated list of awesome marketing tools and resources

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[ Daily / Weekly / Overview ]

Sep 15, 2024

Customer Relationship Management (CRM) / Customer Support

• NeetoDesk - A price-competitive customer service software to help companies provide support using email.

Aug 28, 2024

Marketing Strategy and Planning / Market Segmentation and Targeting

• Nielsen - Global leader in audience measurement and data analytics for understanding consumer behavior.

• Segment - Customer data platform that simplifies data collection and usage across platforms.

• HubSpot Persona Builder - Free tool for creating detailed buyer personas.

• Xtensio - Visual collaboration platform for creating and sharing living documents.

• Claritas - Provides audience segmentation and insights to target consumers more accurately.

Marketing Automation / Marketing Workflow Automation

• CoSchedule - Marketing calendar and project management software for organizing marketing activities.

• Zapier - Automation tool that connects your apps and automates repetitive tasks.

• Integromat - Automation platform that allows you to connect apps and automate workflows.

• Automate.io - Simple tool for automating repetitive tasks and connecting apps.

Marketing Strategy and Planning / Campaign Planning

• Trello - Simple, visual tool for managing projects and tasks with boards, lists, and cards.

• Asana - Project management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives.

• Monday.com - Work operating system to manage any team and any project with customizable workflows.

• Wrike - Cloud-based collaboration and project management software.

Marketing Strategy and Planning / Budgeting and Forecasting

• PlanGuru - Budgeting, forecasting, and financial performance review software.

• Allocadia - Marketing performance management software that helps with budgeting and planning.

• Adaptive Insights - Financial planning and analysis software to improve business agility.

• Float - Cash flow forecasting software for managing budgets and financials.

• HubSpot Forecasting Tool - Free tool to help predict future sales and revenue.

Marketing Strategy and Planning / Competitor and Market Analysis

• Statista - Online statistics, market research, and business intelligence portal.

• IBISWorld - Industry market research reports and data for strategic planning.

Market Research and Competitor Analysis / Competitor Analysis

• Crayon - Competitive intelligence platform that tracks your competitors' digital footprints to uncover strategic insights.

• SimilarWeb - Website analytics and competitive analysis platform that provides insights on traffic sources, engagement, and audience demographics.

• Owler - Business insights platform that provides real-time news, alerts, and analysis on competitors and industry trends.

• SpyFu - Competitor research tool that reveals the keywords websites are buying on Google Ads and the keywords they're ranking for in organic search.

• Kompyte - Competitor tracking software that monitors competitor websites, social media, and online ads in real-time.

Marketing Strategy and Planning / Marketing Mix Modeling

• MixMod - Statistical software for clustering, classification, and discriminant analysis.

• SAS Marketing Mix - Analyzes historical data to evaluate marketing impact and ROI.

• Nielsen Marketing Cloud - Tools for optimizing marketing strategies using comprehensive data analytics.

• BrandMaker - Marketing resource management solution that helps optimize the marketing mix.

• MarketShare - Advanced analytics for evaluating marketing impact and making strategic decisions.

SEO (Search Engine Optimization) / Link Building

• Ahrefs - Toolset for backlink analysis, competitor research, and link-building strategies.

• BuzzStream - Outreach platform that helps with link building and managing relationships with influencers.

• Pitchbox - Outreach and link building software that automates the process of connecting with influencers.

• Majestic - Backlink analysis tool that provides comprehensive link intelligence data.

• Moz Link Explorer - Tool for analyzing backlinks, finding link-building opportunities, and tracking your site's link profile.

Search Engine Marketing (SEM) / PPC Management

• SEMrush - All-in-one marketing toolkit with PPC management features, including keyword research and competitive analysis.

• Google Ads - Online advertising platform for creating ads that appear on Google Search, YouTube, and other Google properties.

• Bing Ads - Paid search advertising on the Bing search engine, offering similar features to Google Ads.

• WordStream - PPC software for managing and optimizing Google Ads and Bing Ads campaigns.

• Marin Software - Cross-channel advertising platform for managing SEM campaigns across search, social, and display.

SEO (Search Engine Optimization) / Keyword Research

• Moz - SEO software offering keyword research, link building, and site audits.

• Ubersuggest - Free tool for generating new keyword ideas and analyzing SEO metrics.

• KeywordTool.io - Tool for finding long-tail keywords for SEO, PPC, and content creation.

SEO (Search Engine Optimization) / On-Page SEO

• Yoast SEO - WordPress plugin for optimizing on-page SEO elements.

• SurferSEO - On-page SEO tool for optimizing content based on top-performing pages.

• Clearscope - Content optimization platform that helps improve content relevance and SEO.

• MarketMuse - AI-driven platform for content research and on-page SEO optimization.

• Rank Math - SEO plugin for WordPress that offers SEO suggestions while you write.

SEO (Search Engine Optimization) / Technical SEO

• Screaming Frog - Website crawler that helps improve onsite SEO by analyzing website elements.

• DeepCrawl - Cloud-based SEO tool for website audits and technical SEO analysis.

• Google PageSpeed Insights - Tool that analyzes a page’s content and provides suggestions for speeding up your site.

• GTmetrix - Performance analysis tool that provides insights into how well your site loads and helps identify where improvements can be made.

• Sitebulb - Desktop-based website audit tool for technical SEO with visual representations.

SEO (Search Engine Optimization) / Local SEO

• Yext - Manages business listings and information across multiple directories to improve local SEO.

• BrightLocal - Local SEO platform for improving local search visibility and managing citations.

• Moz Local - Tool to manage and improve your local business listings across the web.

• Whitespark - Tools and services to help businesses rank better in local search results.

• Synup - Comprehensive local marketing platform for managing business listings, reviews, and SEO.

SEO (Search Engine Optimization) / SERP Tracking

• SE Ranking - All-in-one SEO software that includes SERP tracking and competitor analysis.

• AccuRanker - Fast and accurate SERP rank tracking tool for SEO professionals.

• Ahrefs - Tracks your website’s keyword rankings and monitors how they change over time.

• SEMrush Position Tracking - Tracks daily changes in rankings for any domain across multiple devices.

• SERPWatcher - Rank tracking tool designed to monitor SEO progress and performance.

SEO (Search Engine Optimization) / SEO Analytics

• Google Search Console - Free tool by Google that helps monitor and maintain your site's presence in Google Search results.

• SEMrush - Comprehensive SEO analytics tool for tracking performance and analyzing competitors.

• Ahrefs - Analytics toolset that provides insights into website performance, traffic, and keyword rankings.

Social Media Marketing / Social Media Management

• Hootsuite - Platform to manage social media profiles, schedule posts, and track engagement across multiple networks.

• Buffer - Social media management tool for scheduling posts and analyzing performance across multiple accounts.

• Sprout Social - Social media management solution with powerful analytics, engagement, and scheduling tools.

• Later - Visual content calendar for planning and scheduling Instagram, Facebook, Twitter, and Pinterest posts.

• SocialBee - Social media management platform that allows for content scheduling, recycling, and curation.

Social Media Marketing / Social Media Advertising

• Facebook Ads Manager - Tool for creating, managing, and analyzing ads on Facebook and Instagram.

• AdEspresso - Tool to create, manage, and optimize Facebook and Instagram ad campaigns.

Content Marketing / Content Creation

• Canva - Design tool for creating professional graphics, presentations, social media posts, and more.

• Animoto - Video creation platform that enables you to produce professional-quality videos with ease.

• Piktochart - Infographic maker and presentation tool to create visually appealing content.

• Adobe Spark - Suite of design apps for creating social graphics, web pages, and videos.

Search Engine Marketing (SEM) / Retargeting

• AdRoll - Retargeting platform that helps marketers reach customers who have previously interacted with their brand across multiple devices.

• Criteo - Global retargeting and display advertising platform that personalizes ads for each user.

• Facebook Ads Retargeting - Retargeting ads on Facebook and Instagram, targeting users who have engaged with your content.

• Perfect Audience - Retargeting platform for managing display, social, and mobile retargeting campaigns.

• Google Ads Remarketing - Remarketing tool that helps advertisers re-engage previous visitors with targeted ads across the web.

Content Marketing / Content Curation

• BuzzSumo - Tool to find the most shared content and trending topics in any niche.

• Feedly - Content aggregator and RSS reader for organizing and reading content from your favorite sources.

• Scoop.it - Content curation tool for discovering and sharing engaging content.

• Pocket - Save articles, videos, and web pages to view later offline on any device.

• Curata - Content curation software for discovering, organizing, and sharing high-quality content.

Social Media Marketing / Influencer Marketing

• Upfluence - Influencer marketing platform for discovering and managing influencer campaigns.

• AspireIQ - Influencer marketing software to help brands connect with creators.

• Traackr - Data-driven influencer marketing platform for building relationships and managing campaigns.

• Grin - Influencer marketing software that helps brands manage influencer relationships at scale.

Content Marketing / Content Management Systems (CMS)

• WordPress - The world’s most popular CMS, offering extensive plugins and themes for customization.

• Drupal - Open-source CMS known for its robust security and scalability.

• Joomla - Flexible and easy-to-use CMS, ideal for building websites and online applications.

• HubSpot CMS - CMS that integrates seamlessly with HubSpot’s CRM and marketing tools.

• Squarespace - All-in-one website builder offering beautifully designed templates and an easy-to-use interface.

Content Marketing / Copywriting Tools

• Jasper - AI-powered copywriting tool for generating marketing copy, blog posts, and more.

• Copy.ai - AI writing assistant that helps generate creative and engaging copy for various purposes.

• Grammarly - Writing assistant that improves grammar, punctuation, clarity, and style.

• Hemingway - App that makes your writing concise and clear by highlighting complex sentences.

• Writesonic - AI writer and copywriting tool that creates high-converting copy for ads, blogs, and more.

Customer Relationship Management (CRM) / Email CRM Integration

• Mailchimp - Marketing automation platform that offers CRM features and seamless email marketing integration.

• ActiveCampaign - CRM and email marketing platform that focuses on customer experience automation.

• HubSpot - All-in-one CRM platform with integrated email marketing and automation features.

• Salesforce Email Studio - Powerful email marketing solution within Salesforce’s CRM platform.

• Constant Contact - Email marketing platform with CRM functionalities designed for small businesses.

Email Marketing / Email Campaigns

• ConvertKit - Email marketing software designed for creators, bloggers, and online businesses with powerful automation features.

• GetResponse - Email marketing software with powerful automation features, landing pages, and webinars.

• AWeber - Email marketing platform offering autoresponders, landing pages, and email automation.

Email Marketing / Email Automation

• Klaviyo - Email and SMS marketing automation platform tailored for eCommerce businesses.

• SendinBlue - Email marketing and automation software that includes SMS marketing and chat features.

• Autopilot - Visual marketing automation software for creating personalized customer journeys.

• Drip - ECRM platform designed for building personalized email campaigns to engage customers.

Email Marketing / Email Analytics

• Litmus - Email testing, analysis, and optimization platform that helps you create error-free emails.

• Mailjet - Email marketing software with A/B testing, segmentation, and real-time analytics.

• Google Analytics for Email - Tool to track email marketing campaigns using Google Analytics.

• Campaign Monitor - Email marketing platform with powerful analytics and segmentation tools.

Email Marketing / Email Design

• Stripo - Email template builder with drag-and-drop functionality and ready-to-use designs.

• BeeFree - Free online email editor to design responsive emails quickly.

• Litmus Builder - Tool for designing, building, and testing emails in one place.

• Postcards by Designmodo - Easy-to-use email design tool for creating responsive email templates.

• Chamaileon - Collaborative email design platform for creating custom email templates.

Marketing Automation / Lead Nurturing

• Marketo - Marketing automation software that offers lead management, email marketing, and analytics.

• Pardot - B2B marketing automation by Salesforce for managing email campaigns, nurturing leads, and more.

• Infusionsoft - All-in-one sales and marketing automation software for small businesses.

Marketing Automation / Customer Journey Mapping

• Lucidchart - Diagramming application that helps you visualize complex processes, including customer journeys.

• Smaply - Tool for mapping customer journeys, personas, and stakeholder maps.

• Gliffy - Easy-to-use diagramming tool for creating flowcharts, diagrams, and more.

• [Creately](https://creately

Advertising and Media Buying / Programmatic Advertising

• The Trade Desk - Demand-side platform (DSP) that allows advertisers to buy digital ads programmatically across various channels.

• MediaMath - DSP platform for managing, optimizing, and analyzing digital ad campaigns in real-time.

• Amazon Advertising - Advertising platform that allows brands to run targeted ads on Amazon's properties.

• Google Marketing Platform - Unified advertising and analytics platform for smarter marketing and better results.

• AppNexus - Programmatic advertising platform that helps advertisers and publishers maximize ad revenue.

Search Engine Marketing (SEM) / Display Advertising

• Google Display Network - Display advertising network allowing advertisers to place ads on millions of websites and apps.

• AdThrive - Ad management service for publishers, focusing on maximizing revenue through high-quality ads.

Advertising and Media Buying / Native Advertising

• Outbrain - Native advertising platform that promotes content through content recommendations on premium publisher sites.

• Taboola - Leading native advertising platform that delivers personalized content recommendations.

• Nativo - Platform for creating, distributing, and optimizing native ads across multiple channels.

• TripleLift - Native advertising platform that seamlessly integrates ads into content environments.

• AdYouLike - Native advertising solution that delivers in-feed ads that match the look and feel of editorial content.

Analytics and Reporting / Web Analytics

• Google Analytics - Comprehensive web analytics service that tracks and reports website traffic and user behavior.

• Adobe Analytics - Advanced analytics solution for data-driven insights across all marketing channels.

• Hotjar - Behavior analytics and user feedback service that helps you understand how users interact with your site.

• Piwik PRO - Privacy-focused analytics suite that offers detailed insights into website visitors' behavior.

Analytics and Reporting / Conversion Rate Optimization (CRO)

• Crazy Egg - Visual analytics and testing platform that includes heatmaps, click maps, and user recordings.

• Optimizely - A/B testing and experimentation platform for optimizing digital experiences across websites and apps.

• VWO - Conversion optimization platform that provides A/B testing, split URL testing, and multivariate testing.

• Unbounce - Landing page builder with A/B testing features to help improve conversion rates.

• Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.

Analytics and Reporting / Dashboards and Reporting

• Tableau - Powerful data visualization software that helps create interactive and shareable dashboards.

• Google Data Studio - Free data visualization tool that turns data into informative and customizable dashboards and reports.

• Klipfolio - Dashboard and reporting software that allows you to connect, visualize, and share your data.

• Supermetrics - Data integration tool that pulls data from various marketing platforms into spreadsheets, dashboards, and data warehouses.

• Power BI - Business analytics service by Microsoft that provides interactive visualizations and business intelligence capabilities.

Customer Relationship Management (CRM) / CRM Software

• Salesforce - Leading CRM platform offering a wide range of tools for sales, marketing, and customer service automation.

• HubSpot CRM - Free CRM platform that integrates with HubSpot’s marketing, sales, and service tools.

• Zoho CRM - Comprehensive CRM software with a wide array of features for sales automation, analytics, and customer support.

• Pipedrive - Sales-focused CRM tool designed to help sales teams manage leads and deals effectively.

• Microsoft Dynamics 365 - CRM and ERP applications that integrate data, business logic, and processes.

Customer Relationship Management (CRM) / Customer Support

• Zendesk - Customer service software that helps companies provide seamless support across channels.

• Freshdesk - Cloud-based customer support software that offers help desk, ticketing, and knowledge management solutions.

• Intercom - Conversational relationship platform that enables businesses to communicate with customers via messaging, bots, and automation.

• Drift - Conversational marketing platform that combines chat, email, and automation to improve customer engagement.

• Help Scout - Customer service platform designed to help small businesses manage email, live chat, and knowledge base interactions.

Advertising and Media Buying / Affiliate Marketing

• CJ Affiliate - One of the largest affiliate marketing networks, connecting advertisers with a vast network of publishers.

• ShareASale - Affiliate marketing network offering a wide range of products for publishers to promote.

• Refersion - Affiliate and influencer marketing platform that tracks and manages partner programs.

• Tapfiliate - Cloud-based affiliate marketing software for managing and tracking affiliate relationships.

• Rakuten Advertising - Global affiliate marketing network offering tools for managing and optimizing affiliate programs.

Market Research and Competitor Analysis / Market Research Tools

• SurveyMonkey - Leading online survey platform for creating, distributing, and analyzing surveys.

• Typeform - User-friendly survey and form-building tool known for its conversational and interactive interface.

• Toluna - Real-time digital consumer insights platform for conducting surveys and gathering consumer feedback.

• Qualtrics - Experience management platform that helps organizations manage customer, employee, product, and brand experiences.

• Google Surveys - Simple, fast survey platform by Google that provides quick insights through online surveys.

Brand Management / Reputation Management

• Brand24 - Online reputation management tool that monitors your brand's mentions across social media, blogs, and forums.

• Reputology - Review monitoring and management platform designed to help businesses track and respond to online reviews.

• Trustpilot - Consumer review website that allows businesses to build and manage their online reputation through customer reviews.

• Podium - Interaction management platform that helps businesses manage customer reviews, messaging, and payments.

• Yotpo - Customer content marketing platform that helps brands leverage reviews, photos, and Q&A to build trust and drive sales.

Brand Management / Brand Monitoring

• Mention - Real-time media monitoring tool that allows businesses to track mentions of their brand across the web and social media.

• Talkwalker - Social listening and analytics platform that monitors brand mentions across social, print, broadcast, and online channels.

• Brandwatch - Digital consumer intelligence and social media listening platform for tracking and analyzing online conversations about your brand.

• Meltwater - Media intelligence platform that provides media monitoring, social listening, and analytics to help brands manage their reputation.

• Sprinklr - Unified customer experience management platform that includes social listening, engagement, and analytics tools.

Brand Management / Digital Asset Management (DAM)

• Bynder - Digital asset management platform that helps brands create, manage, and distribute digital content efficiently.

• Widen - DAM platform that enables brands to organize, manage, and share their digital assets in a centralized location.

• Canto - User-friendly digital asset management solution for organizing and sharing visual content.

• Brandfolder - DAM software that offers a centralized location for managing and sharing brand assets securely.

• Adobe Experience Manager - Enterprise-level DAM solution that integrates with Adobe's Creative Cloud for seamless asset management and content creation.

Feb 18, 2024

Books / Digital Asset Management (DAM)

• "This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin - Seth Godin argues that marketing isn't about the stuff you make but the stories you tell.

• "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger - Explains why certain things catch on, and how you can use these ideas to craft contagious content.

Blogs / Digital Asset Management (DAM)

• HubSpot Blog - Offers information on inbound marketing, sales, and customer service strategies. Visit Blog

• Neil Patel's Blog - Covers a range of digital marketing topics with actionable tips and guides. Visit Blog

Podcasts / Digital Asset Management (DAM)

• Marketing Over Coffee - A weekly discussion of what's new in marketing. Listen Here

• The GaryVee Audio Experience - Covers marketing, social media, entrepreneurship by Gary Vaynerchuk. Listen Here

Online Resources and Courses / Digital Asset Management (DAM)

• Coursera Marketing Courses - Offers courses on digital marketing, social media marketing, and more from top universities. Visit Coursera

• Google Digital Garage - Free online courses from Google on digital marketing, data and tech. Visit Google Digital Garage